Due to overwhelmingly positive consumer response, Church’s Chicken® has brought back its ground-breaking value offer first introduced last August – the $5 Real Big Deal – giving guests the freedom to create their own ‘real big meal’ from thousands of flavor combinations, all for just $5.
With the $5 Real Big Deal, guests not only get to choose 2 pieces of mixed chicken or 3 Tender Strips®, in original or spicy, they can also select any two of Church’s delicious and unique home style side dishes, including baked macaroni & cheese, Jalapeño Cheese Bombers™, fried okra and corn-on-the-cob.
Each $5 Real Big Deal is topped off with Church’s scratch-made Honey-Butter Biscuit™, plus a signature jalapeño pepper to squeeze over chicken for an extra spicy kick – one of the brand’s most beloved custom flavor traditions, dating back to 1952. Everyone gets what they want, and for just $5, regardless of the combination.
“Giving consumers more taste and flavor is what the $5 Real Big Deal is all about,” explained Jennifer Chasteen, Vice President of Brand Strategy and Activation for Church’s. “We listened to what guests have been telling us, they want strong $5 meal values, built their way. We’re happy to help maximize their choices and their budgets by bringing back one of their all-time favorite offers.”
Those seeking family-sized value can also count on Church’s new $15 Real Big Family Deal, a generous meal that can feed four or more, featuring 12 pieces of chicken, plus choice of any two large sides for just $15. Both the $5 Real Big Deal and the $15 Real Big Family Deal will be available for a limited time at participating Church’s restaurants, beginning today.
“Whether you’re feeding yourself or the whole family, there’s a Real Big Deal to suit your appetite,” added Chasteen.