March Festival Offers BBQ, Food Trucks and World’s Longest Ice Cream Sundae

Spirit of Texas pictureThe 2nd Annual Spirit of Texas Festival will offer a free family-friendly event filled with food as well as performances, shopping, learning, live music — and a chance to be part of history. Scheduled for March 23-25, the event is set for College Station’s Wolf Pen Creek Amphitheater. Admission is free.

The weekend’s activities celebrate all things Texas. “The Lone Star State is so huge and so diverse. We are much more than hats and boots. Our festival gives families the opportunity to explore some of the best that Texas has to offer, all in one place. In addition, this event offers something for everyone in the family,” said Cynthia Caronna, the festival’s executive director. “Bryan/College Station is easily navigable so participants don’t have to worry about traffic headaches. Everyone is greeted with a warm ‘Howdy!’ ensuring everyone is welcome!”

The festival is supporting local nonprofits whose work affect the lives of youth: the Boys & Girls Clubs of the Brazos Valley; Von’s Vision (founded by Texas A&M football legend Von Miller); K-9s 4Kids; and Mobility Worldwide.

The festival’s sponsors include Spirit of Texas Bank, Copy Corner, Bolner’s Fiesta Spices, The Medical Center of College Station, the City of Bryan, the City of College Station, and the Bryan/College Station Convention and Visitors Bureau.  The event is supported by many team members including May’s Business School Department of Marketing, Texas A&M Big Event and the Spirit of Texas Festival Student Organization.

A Weekend of Fun

The weekend will be one for the record books (literally). Festival participants will have a chance to help a Guinness World Record and build and eat the world’s longest ice cream sundae on March 24. The current record set in 2016 stands at 1.105.73 meters (3,627 ft. 8.8 inches), according to the Guinness World Record.

The festival’s schedule also will include:

  • BBQ Cook-Off – This event, which is sanctioned by the International Barbecue Cookers Association, is set for March 23-24 and offers cash and prizes of $10,000. Last year’s event attracted over 50 BBQ teams from across Texas.
  • Curbside Smackdown Food Truck Competition – Food trucks hailing from around the state will offer tasty dishes for festival participants to enjoy from March 23-25. Food trucks have the opportunity to compete for $11,000 in prize money awarded on March 25 to the trucks that offer the most crave-worthy dishes.

In addition, the festival will offer a VIP experience that includes a Spirit of Texas Bank VIP Tent, a sampling of brews and spirits, and special meal offerings.

For further information about the festival or to sign up as a vendor, food truck or performer, check out the festival’s website at or Facebook page:



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